07.26.08

Posted in Facts About UV Protection, skin care news at 2:51 pm by Administrator

Now that Sun Serum has made the EWG’s top ten recommended list many people ask what the difference is between Sun Serum and Creme de Jour. They also ask how products in the Intensive Therapy line differ from products in the Therapy line. Here’s how I look at it.

The difference between the Therapy Line and the Intensive Therapy Line.

The main difference lies in the formulation’s purpose. If you have normal skin and you want to maintain its health and integrity with excellent moisturizing and protection then the Therapy line is perfect for you. If, on the other hand, you have a specific condition or mature skin then you might find products in the Intensive Therapy line more suited to your needs. While we spare no expense in providing the best ingredients for both lines, the Intensive line is notable for its wealth of organic and exotic ingredients and its higher concentrations of effective cosmeceuticals.

The difference between the Sun Serum Duet and the Crème de Jour, regular or tinted, is a case in point. While both contain high levels of anti-oxidants and zinc oxide at a 20% concentration, and are free of chemical sunscreens, parabens or fillers which have a deleterious effect on humans and coral reefs alike, there are significant differences.

The Sun Serum duet is the shining star in our rostrum of protective products. Its dual purpose is to protect from UVB (burning) rays, and UVA (aging) rays and provide superior anti-aging properties. It offers protection at the three crucial levels: epidermal (top layer of skin), dermal (deeper layers of skin) and cellular (where everything begins!). Here’s how:

1) Epidermal: Its 20% zinc oxide content blocks the longest wavelengths of UVA rays up to 400 nm. UVA rays penetrate to the dermis rather than the epidermis where they may do longer-lasting damage. They are present from sun-up to sundown, penetrate clouds and glass and are responsible for hyperpigmentation, age spots and wrinkles and may also exacerbate problems with rosacea. One doesn’t burn, one ages from UVA rays.
2) Epidermal: Our zinc oxide is non-micronized. One of the POSSIBLE effects of nanopartcles of zinc oxide is that they may be photo-active, reacting with light to produce free radicals.
3) Epidermal: Other ingredients, Pearl powder, Calaguala fern extract, green tea protect at the surface, while emu, yangu and red raspberry oils increase natural barrier protection.
4) Epidermal and Dermal: Astaxanthin provides internal sun protection and Krill oil has potent anti-aging properties. Cherry kernel, Pomegranate seed and Broccoli seed oils provide additional barrier replenishment and sun protection.
5) Dermal and cellular: The Anti-oxidant supplement provides anti-oxidants in their active form that actually work to minimize free radical damage from UV exposure. The SuppleMent contains high doses of Vitamin C in a powdered form to keep the ingredient stable and effective until it’s ready to use.
6) The EWG rating is 1, and it is number five in their list of top 10 recommended sunscreens.

Crème de Jour is a moisturizing day cream that also provides UVA/UVB protection. This is all you need during the day for normal skin maintenance.

1) Contains 20% non-micronized zinc oxide to provide full-spectrum protection.
2) Penetrates deeply into the dermis providing intense moisturizing and hydrating with jojoba, emu and red raspberry oils. Also provides further protection against sun damage with organic green tea and phyto-based anti-oxidants.
3) Contains no waxes. It is non-greasy and non-comedogenic.
4) The EWG rating is 2.

07.05.08

Nanopartcles in Sunscreens–more studies, please?

Posted in Facts About UV Protection, nanotechnology, skin care news at 4:40 pm by Administrator

While I am happy about the recent attention that has been paid to our sunscreen products (M V Sun Serum was rated in the top 10 for saftey and effectiveness by EWG) I still have a little bone to pick. This is on the subject of nanoparticles in sunscreens. Evidently The EWG does not have separate categories for micronized zinc oxide and non-micronized zinc oxide. Until nanoparticles have been adeqautely studies I don’t believe we can deem them safe for use, especially on children.
I have written about the need for studies in this area. While the jury is out, Marie Veronique will not use micronized zinc oxide in its sunscreen. Making our sun serum and crme de jour, arguably, the safest you can buy.

Safe and Effective Sunscreens Hard to Come By

Posted in Facts About UV Protection, nanotechnology, skin care news at 4:33 pm by Administrator

Link to CNN story on safe sunscreens http://www.cnn.com/2008/HEALTH/07/01/sunscreen.study/?iref=mpstoryview
link to

Comment by Sonya Lunder, senior analyst, EWG
As CNN reported, sunscreens over promise and under-deliver. At Environmental Working Group, we analyzed product efficacy and possible health hazards for over 900 commercial sunscreens. We found that 85% of available products don’t measure up: they either fail to block the full range of UV rays or they contain ingredients linked to health hazards. Only 1 of the 144 products from market leaders Coppertone, Banana Boat and Neutrogena is recommended by EWG.

Why is this the case? For starters, FDA has not finalized the comprehensive safety standards for sunscreen they began drafting 30 years ago. Instead, they have delayed many times at the request of the sunscreen industry.

In the absence of a final rule, FDA requests that sunscreen companies comply with their draft guidance. Our analysis suggests that this voluntary system leaves consumers with products that do not meet the claims that are printed on the label, including more than 1 in 10 products marketed as “broad spectrum” that aren’t, and 40% of products that make claims FDA considers misleading, like “all day” or “instant” protection.

In the absence of standards, we publish ratings for nearly 1,000 sunscreens to help consumers find products that provide broad spectrum and contain few if any ingredients with significant safety concerns at .

How to Choose Sunscreen
• The active ingredient is at least 7% zinc oxide or titanium dioxide, not oxybenzone or benzophenone-3.
• Opt for a formula that doesn’t contain bug repellent. Ingredients in sunscreen can make more of the pesticide absorb into the skin.
• Avoid spray-on or powder forms, because those forms are too easy to inhale, which creates further potential hazards.
• Also note that fewer than 5% of 100+ products from market leaders Coppertone, Neutrogena and Banana Boat are recommended by EWG.

On CNN

Posted in Facts About UV Protection, nanotechnology, skin care news at 4:20 pm by Administrator

The Environmental working group did a piece about safe sunscreens that appeared as a news item on CNN.

http://www.informify.com/top-stories/48-health/283-sunscreens-not-as-safe-effective-as-you-might-think

We are pleased that we are rated in the top 10 picks for best sunscreens by the EWG.